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- Taylor VickJunho 9, 2013Killer sushi combo for brunch. The fish was perfectly fresh and tasted fresh off the boat. If you like sushi, this place is great but you do pay for the quality.
- Gilbert WongAgosto 7, 2016everything fresh n delicious. the wine n sake are pricey. if u treat customers badly who go there during restaurant week, don't participate!
- Ryan WarrenderJunho 23, 2016Some of the best menu items include the Lure Burger, Hellfire Roll, and Tuna Tacos.
- Lindsey TimbermanNovembro 25, 2012One of our favorite spots in Soho. Great tucked-away location. Very cool ambiance. One of the best meals we've had. Service was really good. Don't skip dessert!
- No Leftovers Jackie GebelJaneiro 11, 2017One of the best restaurants in NYC, has something for everyone. Frequent celebrity sightings . Same owners/ chef as Bowery Meat Company, el Toro Blanco, Sessanta, Burger & Barrel
- CarolineJaneiro 21, 2016The decor is pretty awesome and their oysters were perfectly fresh. We had the surf and turf as a main and it was just average, and the lobster was stuffed with other seafood, which seemed a shame.
- Ronald CattrysseNovembro 5, 2017Loved the devil’s eggs, the spicy tuna crispy rice, and the branzino, which is so crispy and juicy at the same time.
- SiettahFevereiro 19, 2015Restaurant week menu was a great value and the food was tasty but the service left a lot to be desired. Our waitress did not offer any helpful information and seemed to have a problem with eye contact
- Missy MackeyDezembro 29, 2022Cool setting and good service. All the sushi is good, also the cookie dessert is unreal!
- Elizabeth BursteinAgosto 30, 2018Loved the salmon and lobster sushi as well as the artichoke ravioli
- RCJaneiro 20, 2016The specialty oysters are brilliant! The Poke is beautiful but lacks the usual satisfaction of Poke. Tempura shrimp is fantastic. Avoid the fried rice.
- Fadia KaderJulho 6, 2013Get a mix of the east and west oysters! Try the deviled eggs to share and the lobster roll! Saturday + Sunday brunch menu too! Enjoy
- Victoria NatenzonMaio 3, 2014Very cool decor echoing that of a luxe restaurant on a ship. I don't really eat seafood, but was here for a work dinner and had the steak. It was incredible.
- Be sure to try the Bash Burger, our #1 ranked burger! It's not on the menu so you gotta ask for it specifically. One of the bartenders, Annie, makes a mean Old Fashioned as well.
- Happy hour runs 5-7 and includes $9 cocktails, $7 rosé and $1.25 oysters. Best place to feel super fancy but get away with a very decent tab.
- Adeline JessicaAbril 1, 2015Amazing seafood and very fun, trendy atmosphere, but be prepared to fork over the dough.
- Cole KennedyMaio 1, 2015If you don't have a reservation at lunch, ask to sit in the back at the sushi bar. Rarely a wait, plus great service.
- Nancy KangJaneiro 11, 2014Everything I had was so delish!! Baked clams, calamari & of course the steamed lobster tails! YUMMM!
- Caught restaurant week and everything was delicious. Had the salmon tartare, seared tuna and orange semolina cake. Yum!
- Alyx HeartcoreAgosto 5, 2013Unique layout and atmosphere coupled with small portions of delicious food and great service. Come here on a date or just for a noteworthy experience.
- Ana SalazarNovembro 10, 2015Everything is fresh and delicious... Must tried chocolate truffle they're out of this world
- Amy ThaiAgosto 14, 2013lobster roll is delicious. get a salad with it instead of fries or chips to make yourself feel less guilty
- Oz LublingJaneiro 20, 2016amazing seafood & an incredible atmosphere. I would actually give this place a 9.5 on atmosphere. also sit at the bar for a prime experience
- Miguel LopezAbril 7, 2015Great ambience; good cocktails; smells delicious. A good mix of locals and out-of-towers.
- Chrys KoSetembro 6, 2020Friendly service, excellent food and bloody Marys! Try it if you find yourself in soho!
- julia tJaneiro 3, 2015Love the Branzino at dinner. Solid eggs Benedict options at brunch - and fresh and varied fruit salad (blood orange!).
- michael affrontiFevereiro 11, 2014Pricey but delicious. Feels like you're on a cruise ship. Definitely try the crab cakes. Ask for the off-menu Bash Burger.
- angela gaylorMarço 10, 2015I had the miso salmon roll, which was good, but I tried someone else's tuna and it was GREAT. Splurge for the entree over the sushi.
- Evonne CJulho 1, 2016the service was impeccable. the seafood was extremely fresh. the dishes were inventive, mouth watering, tasty and delicious. good drinks too
- Marla LachnishJulho 16, 2013Delicious food. ! Everything was good the daurade the branding and the oysters so fresh and so good !!
- The Wall Street JournalAbril 5, 2012To taste the wide swathe of cuisines Lure's menu covers, start with a few oysters, move on to sushi and perhaps close with the Continent-inflected grilled whole daurade. Leia mais
- Marian ElbertAgosto 9, 2013Perfect trio for restaurant week: shrimp tempura, tuna on garlic rice and the blueberry cobbler with vanilla ice cream. If you don't want dessert, you can get two appetizers!
- The shrimp spring rolls on the dim sum brunch menu are incredible!
- Kerem DereliDezembro 1, 2013Lobster roll was a blast. Don't be fooled by the name of the place and order a cheeseburger, you won't be disappointed :)
- ErinNovembro 9, 2014Great food, great atmosphere at this almost hidden place. Make a reservation to make sure you get a table.
- CharlottesAbril 12, 2017Love the interior but was quite surprised by the emphasis on sashimi and Japanese spirits, although I enjoyed both immensely
- Omer ZachJaneiro 28, 2016Super pricy but they have some great Japanese-influenced seafood here. Loved the nori tuna.
- You really can't go wrong here but oysters and sushi are a must. Get a reservation.
- Katherin SonJaneiro 1, 2013Okay seriously, screw the fish - get the off-menu bash burger medium rare. It's meaty, juicy and just amazing. Gahhh! I WANT MOAR!
- The S+P potato chips are sooo vinegary and good! Often given gratis ....
- free refills on diet coke. sip, enjoy, repeat. Forever! oh, and the secret burger is a winner too.
- Patricia SnyderMaio 12, 2013We had a lot of appetizers. Fried oysters, dragon roll, lobster roll, baked clams, octopus salad. All stupendous. Seriously!!!
- The Bash. Don't look on the menu- it's not there. Its namesake's inspired by the annual award it seems to have wrapped around its finger. Speaking of fingers, you'll be licking yours after eating one.
- Michael KretchmarJulho 29, 2017Everything is amazing here. standouts include: the Tuna Tartare and salmon w miso.
- Crispy chicken club is yummy, especially for the french fries
- CREATETHE GROUPNovembro 22, 2011Another great option for sushi/sashimi, and the rest of the menu is terrific too, with an emphasis (naturally) on seafood. Good happy hour too. -Eddie